APO Group, the leading Pan-African communications consultancy and press release distribution service, is delighted to announce that its Account Manager Beatrice Tonhodzayi has been appointed to the Board of the Zimbabwe Tourism Authority (ZTA).

Beatrice was appointed to the ZTA Board by Zimbabwe’s Minister of Environment, Climate, Tourism and Hospitality Industry, the Honourable Nqobizitha Mangaliso Ndlovu, due to her vast experience and knowledge of the African media landscape.

Whilst continuing to work full-time at APO Group, Beatrice will, as part of her role, offer strategic direction and guidance to ZTA’s executive team. Her media relations expertise will allow ZTA to build upon Zimbabwe’s reputation as a tourist destination, attracting positive international coverage and driving economic growth.   

Other members of the ZTA Board include Precious Munzara, a Lecturer at Zimbabwe’s Midlands State University, and Ray Mawerera, a Marketing and PR expert who is the former President of the Zimbabwe Institute of Public Relations.

ZTA is responsible for tourism promotion, planning and development, research, and enforcement of standards and services. Its overarching goal is to promote the sustainable growth and development of tourism in Zimbabwe through market research, product development, investment promotion and destination marketing.

Beatrice brings extensive experience to the Board, and her appointment demonstrates the value of media relations in the promotion of tourism.

Beatrice holds a Masters’ in Business Administration from Zimbabwe’s Midlands State University and a Bachelor of Arts Degree in Media Studies from the Zimbabwe Open University as well as Diplomas in Public Relations and Marketing.

She has worked in media and communications for many years across a number of disciplines including Print and Broadcast Journalism, Public Relations, Corporate Communications, Corporate Social Responsibility, Stakeholder Relationship Management as well as HIV and Gender advocacy.